We make your B2C video ads for free.
Your media budget pays for them. We make ads people actually watch and run the media that puts them in front of your shoppers, as one team. Free with $300K+ in media, or buy the ads outright.
Why LEGO is on this page
285 million views. That’s where the free ads came from.
Before we made a single B2B ad, we produced Rebrickulous for LEGO: a weekly live-action show on LEGO’s own YouTube channel. We found the hosts, trained them, built the set, and shot it for two and a half years. It passed 285 million views — and the free-ads model came out of it.
-
285M+
Views across the top 100 episodes
LEGO’s YouTube channel, 21 Sep 2026. A 2024 reboot made by others is excluded. -
140+
Episodes
The Rebrickulous playlist on LEGO’s YouTube channel -
18M
Views on the biggest episode
Crazy LEGO Rube Goldberg Machine — LEGO’s YouTube channel, 21 Sep 2026 -
2.5 yrs
In production, week after week
Q2 2017 to Q4 2019
The series we produced was a 2019 Webby Awards Nominee — Video, Series (Branded). The Webby Awards. Entrant of record: The LEGO Group.
Three of the episodes, on LEGO’s own channel
Crazy LEGO Rube Goldberg Machine
18M views
INSANE 24-Hour LEGO Game Night Challenge
15M views
LEGO Mini Golf Round 2: Every Win = Increased Difficulty
10M views
The full story: how the show got made All 140+ episodes on YouTube
The Skip
Nobody has to watch your ad.
So most people don’t.
Your shopper isn’t in a meeting with you. They’re mid-scroll, thumb ready, and your ad is one flick from gone. Skipped means invisible — and the invisible brand loses to the one people already know. On the shelf, in the search results, in the app store.
Every brand on this page had one of two problems. Some were the challenger: people already bought the category — candy, golf shoes, antivirus — and grabbed the name they knew out of habit. Some were something brand new that had to be shown working before anyone would want one. Same fix both times: an ad people choose to watch. People buy what they like Ad liking beat recall and persuasion as a predictor of sales effect — the ARF Copy Research Validity Project (Haley & Baldinger, 1991) — and the ad is where they decide they like you.
You can’t make anyone watch an ad. You can make them want to. That’s the skill the 285 million views came from.
65%
of viewers skip the ad the moment they’re allowed to
Magna & IPG Media Lab media trial, 11,338 viewers, 20175.5s
is what the average viewer gives a 15-second ad
Magna & IPG Media Lab, “Turbo Charging Your Skippable Pre-Roll Campaign”, 2017The Work
Consumer ads people actually watched.
One tile per brand; click one to watch. Some of this work is a few years older than our B2B system. It’s here because it still holds up.
De-escalation 101 · Dog House · Convertible · Haircut
The Wonder of BOSEbuild: Headphones · The Wonder of BOSEbuild: Speaker Cube · The Secret Sauce, Part 1 · The Secret Sauce, Part 2
Theater Leftovers · The Lineup · Vending Machine Squatter
The Poolboy · Paintballs · Heatwave · Cookout Angels
Artists Around The World
Peerless TrackR: The Trackable Pen
FJ 1857
Preserve Your T-Shirt Memories
Ergonomic Mugs for Happier, Healthier Hands
Your Personal On-Demand Stylist
Dinner
The Smart Home Support Concierge
Rockstar
Dragging a contract physically rearranges the people signing it.
A family’s unprotected online activity ends with a fishtank full of laptops.
A nonprofit hires a teen telepath to boost donations.
Stored belongings gush about their five-star living situation.
We invest in the creative.
You bring the media.
Creative usually eats the budget media needs — or media runs work nobody remembers. So we changed the math: for qualified partners, full live-action production is included.
Your media investment — and the appetite to challenge the status quo.
Strategy, scripts, live-action production, media planning and buying, and measurement tied to pipeline.
Set your media budget & flight duration.
The short version: invest seriously in media, over a flight long enough to compound, and we invest in the creative. If you’re not there yet, we offer a la carte options for creative development, productions, and media plans.
We invest in even more unforgettable creative.
Depending on the Media Plan, multiple live-action productions are included. You bring the media; we bring everything that makes it unforgettable.
- Media audit and GTM plan
- Campaign directions & scripts
- Multiple live-action productions
- Attribution tied to pipeline
We invest in the creative.
At this level, a full live-action production is included. You bring the media; we bring everything that makes it unforgettable.
- Media audit and GTM plan
- Campaign directions & scripts
- Live-action production
- Attribution tied to pipeline
Close. Worth a conversation.
We can probably make this work. Two things would need to be true.
- A longer flight, so the campaign has time to compound.
- A tighter scope — fewer spots, shot in one go.
Explore a one-off engagement.
You’re not at the media commitment required; however, we do offer a la carte options for:
- Creative development
- Full productions
- Media plans
Big ideas are worth a chat.
Talk to one of our Co-Founders to get the full rundown of the Video Brothers Advertising System. No selling, no pressure. We take on two new partners a month; if it isn’t a fit, we’ll say so.
Talk to a human