Docusign
Drag. Drop. Send.
Dragging a contract physically rearranges the people signing it.
The interface promise was "drag, drop, send." The spot asks what that would look like if it were physically true: dragging a contract across a desk rearranges the people who have to sign it, in the room, mid-sentence. Docusign's brand team said the process "set an example in terms of what we expect from vendors." Big-brand, tight timeline, one idea carried all the way through.
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