Secure Passage
The Chair
The new SOC hire meets the eyeball-monitoring chair.
Watch the full campaign · 1:16
The new SOC hire meets the chair: the one that monitors your eyeballs, so the company knows you're watching the screens. It is exactly as comfortable as it sounds. Secure Passage is the alternative to surveilling your own security team. The campaign was built around the buyer's problem rather than the product's feature list, which is why it survived Secure Passage's full rebrand mid-campaign without a single edit. Kelly Cerny, Marketing Director: "hitting the pain point, it was brilliant."
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